AgroLiquid has launched a new corporate logo. The company says the new look aligns its visual identity with its mission of providing nutrient management products with application flexibility and research-proven performance. 

The new logo follows after the company announced it was changing its name from Agro-Culture Liquid Fertilizers in 2015. Founded 33 years ago, AgroLiquid says its mission is still “Prosper the Farmer” and its products are still developed on the original three principles — nutrient synergy, sustainability and practical agronomy. 

“Our logo is new and our name is a lot easier to say, but at our core we are still the same family business committed to bringing farmers the very best crop nutrients available today,” the company says.