John Deere and Granular announced today a product development and co-marketing agreement that gives John Deere customers more tools to measure and improve their financial performance.

Under the terms of the agreement, the two companies will work to further integrate Granular’s leading Farm Management Software (FMS) product and the John Deere Operations Center. Certain Granular FMS functionality will be offered free-of-charge to Operations Center users in the U.S., Canada, Australia and New Zealand, so that producers who choose to share their machine data with Granular can measure their profitability at the field and sub-field levels.

In addition, the companies will launch a program that rewards Deere dealers who work with Granular to serve common customers.