David Friedrich with Beck's introduces the new Flo-Rite seed firmers, which feature a high-tech memory polymer to deliver consistent down pressure. The system also features a protected stainless steel liquid tube, for Y-band and on-seed fertilizer applications, and a replaceable wear plate.

Aaron Ault, project lead with the Open Ag Data Alliance, discusses the need for a collaborative effort for open source sharing of precision farming data and existing hurdles to achieving this goal.

Nick Jensen, vice president of marketing with Thurston Mfg., introduces the company's new AT4020 liquid applicator, the first liquid applicator on the market that is fully ISOBUS controlled for application, auto-section shutoff and variable-rate, along with also sequence folding of the toolbar. This allows for smaller transport width and height of the 60-foot machine.

Sean Arians, marketing manager with Precision Planting, launches the company's new vDrive Insecticide system. The technology builds off of the company's vDrive electric metering system to accommodate application of insecticide at higher speeds.

Nathanial Claussen, Product Manager for SMARTBOX and Tony Zatylny, Director of Marketing for AMVAC explain the features of the SMARTBOX System as well as their new fertilizer compatible XPEDIENT for secondary pest control as well as COUNTER that works with a variety of crops once the crop is up.