Farmers are increasingly interested in remote sensing, based on the promise that it’s going to help them make better management decisions. Today, the data is more easily interpretable. And with the connectivity piece improving, getting your data, to and from the cab is becoming easier.
What I really started to notice in the latter half of 2019 is that various larger farms, with a very progressive agronomy program and also independent agronomic consultants or regional size agronomy firms taking technology matters into their own hands.
Looking at soil sampling, what’s out there today? Well, soil sampling is getting much more prevalent and it’s getting cheaper, although soil analysis is still expensive.
Out of all these optical sensor technologies — satellites, drones, active optical sensors — where should a person start? Well, that depends on your environment.
Farmers produce a lot of data and companies want their information. What are they going to do with it? Should farmers be getting something out of it, monetarily-wise, for that information?
How many people today have a PC with Windows on it? I guarantee you when Microsoft sees the farm and all these different sensors today, they see a connected farm.
I have so many farmers that have variable-rate technology on their seeder and on their sprayer and have never used it. I think you pay enough money already as it is, that technology should just work.
What these cloud platforms aim to do is what we’re trying to call a virtual farm, where they’re really trying to recreate and do simulations of what could happen based on the data that you’ve got feeding in.
It's hard to get ROI when you can only use the sensor technology for one thing. But things have changed thanks to the internet of things and connectivity being more accessible.
We're never going to get to the point, or we just aren't yet to the point where sensor technology is to where you don't have to soil sample. It's still a highly recommended practice that can really improve the quality of your nutrient management program.
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