As both a farmer, operating an 800-acre farm near Washington, Iowa, and founder of an independent precision dealership, Mitchell Hora lives the “you can’t manage what you can’t measure” philosophy on a daily basis. He launched the service-centric business, Continuum Ag in 2015 with the intent of helping farmers utilize ag technology to its maximum capacity. This approach includes providing data analysis, soil sampling and variable-rate recommendations through the company’s agronomic offerings, including its RightWay program, which has attracted customers from 40 states and 8 countries. Contact Mitchell at mitchell@continuumagllc.com.