Mike Lessiter

Mike Lessiter

Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.

Contact: mlessiter@lessitermedia.com

ARTICLES

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Observations on Dad’s Calling

It’s a pleasure to introduce you to my dad, Frank Lessiter, and what I would call the 5th child in our family, his No-Till Farmer (NTF) publication. I was 3 years old when Dad put out the first edition, and I can’t recall a time when NTF wasn’t a part of the family.
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[Video] Detailing the 360 RAIN Autonomous Irrigation System

Gregg Sauder, founder of 360Yield Center shares details on their 360 autonomous irrigation unit, straight from the assembly line. The 360 Rain unit is capable of handling a 60-foot to 80-foot boom with the goal of irrigating any crop regardless of field shape. The unit makes use of a heavy reel to transport and manage the hose as they maneuver through the field delivering half an inch of water to the plant on a weekly basis.
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To The Point: A Dose of Perspective

Perspective often comes when and where you don't expect it, including faraway lands. Our staff returned recently from our 3rd Annual National Strip-Tillage Conference in Bloomington, Ill., which drew a crowd of 351 from 22 states and 4 countries.
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Strip-Till Farmer

Strip-Till Farmer delivers a mix of features on strip-till farmers, strip-till management topics and trending practices in strip-till. This FREE quarterly print newsletter is available to qualified subscribers in the U.S. and Canada. 
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